UK loan, credit and investment ads restricted on Meta

When Meta restricts ads for loans, credit cards or investments shown in the UK, the usual cause is missing financial services verification, a landing page that does not show who is authorised, or wording that promises returns or approval. Check the advertiser's FCA status on the ad account, fix the copy and page, then request one review.

By the Ad Account Unban team · Published 4 November 2026 · Last updated 4 November 2026

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Common triggers

No financial services advertiser verification for UK targeting.
Promises of approval for everyone or of certain returns.
The FCA firm reference number missing from the landing page.
A brand name that does not match the authorised firm.

What to change

Complete the verification Meta asks for, using the authorised firm's details.
Remove promises about approval, speed or returns.
Show the firm name and FCA reference clearly on the page.
Request one review that lists the changes.

Official sources

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ad Account Unban is an independent service and is not affiliated with Meta.

YOUR QUESTIONS

Frequently asked questions

Is this the same as the special ad category for credit?

No. The special ad category limits targeting. UK verification is about who is allowed to advertise.

Will verification lift a disabled account by itself?

Not always. The ads and page still need to follow the policy.

Want help with your ad account?

Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.

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