Unacceptable business practices: what it means

Unacceptable business practices covers deceptive or exploitative advertising: fake offers, bait-and-switch, hidden fees or misleading claims. If your account was disabled for it, check the offer, the pricing, the page and what your customers actually receive.

By the Ad Account Unban team · Published 29 October 2026 · Last updated 29 October 2026

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Typical triggers

Prices that change after click.
Free offers with hidden costs.
Claims that cannot be supported.
Complaints about the product.

What to check

Make the offer, price and terms clear on the ad and the page. Honour what you promise.

In a review

Describe the offer and show where terms appear.

Official sources

Meta Advertising Standards

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ad Account Unban is an independent service and is not affiliated with Meta.

YOUR QUESTIONS

Frequently asked questions

Is it only about scams?

No. Unclear terms can also trigger it.

Can one complaint cause it?

Patterns of complaints matter more.

Want help with your ad account?

Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.

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