- Appeal
- A request that Meta look at a decision again. In ad accounts it is called Request review.
- Request review
- The button or form that sends the decision for another look.
- Final decision
- A notice that no further review is offered for that asset.
- Disabled ad account
- An ad account Meta switched off.
- Circumventing systems
- A policy area covering attempts to dodge Meta’s checks, for example with cloaking or new accounts after a ban.
- Unacceptable business practices
- Meta’s wording for deceptive or exploitative advertising.
- Account Quality
- The area that shows status and issues for your assets.
- Reinstated
- An account that Meta has switched back on.
- Policy violation
- An ad or account behaviour that breaks the advertising standards.
- Strike or warning
- Notice that further violations can lead to stronger limits.
- Ad rejection
- A decision that a single ad cannot run.
- Scaling
- Raising budgets or ad volume.
Appeal glossary.
Short definitions of the words in Meta enforcement notices.
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