Meta ad account appeals: start here
An appeal is one clear request for Meta to look at its decision again. Find the reason, fix what you can, write a short factual note and send it once. Meta makes the final decision.
APPEALS
One clean request beats ten rushed ones.
Most failed appeals are long, angry or repeated. A short, accurate note is easier to read.
These guides cover the steps and the wording, in plain prose.
How to appeal a disabled Meta ad account
Open Business Support Home, select the disabled ad account and choose Request review.
APPEALSWhat to write in an ad account appeal: the wording
A good appeal has four short parts in prose: who you are, what you advertise, what you checked, and a clear request for review.
APPEALSAppeal mistakes that lead to a denial
Common mistakes are repeating the request, writing long angry notes, guessing the wrong policy, ignoring a payment problem and making new accounts.
APPEALSMeta AI support says wait 72 hours: what it means
Some advertisers report that Meta AI support tells them to wait 72 hours after a review request.
APPEALSAppeal when you do not know why the account was disabled
If the notice names no policy, appeal anyway, with a short note that describes your ads and what you checked.
APPEALSHow many times can you appeal an ad account?
Meta decides how many reviews it offers.
APPEALSAppeal an ad account you think was disabled by mistake
Meta has said that automated enforcement can be wrong.
YOUR QUESTIONS
Frequently asked questions
Where do I appeal?
In Business Support Home, on the disabled asset, with Request review if it is offered.
Does an appeal work every time?
No. Meta decides, and some decisions stay.
Want help with your ad account?
Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.