What to write in an ad account appeal: the wording

A good appeal has four short parts in prose: who you are, what you advertise, what you checked, and a clear request for review. Use plain sentences. Do not argue, threaten or tell a long story. Keep it to a few lines.

By the Ad Account Unban team · Published 29 October 2026 · Last updated 29 October 2026

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Part one: who you are

Say your business name and what you sell, in one sentence.

Part two: what was running

Describe the ads that were live and the landing page. Be exact.

Part three: what you checked

Say you reviewed the named policy and the ads, and name anything you changed.

Part four: the request

Ask Meta to review the decision. Say you are available to provide documents.

Official sources

Request a review if you are restricted from advertising (Meta Business Help Center)

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ad Account Unban is an independent service and is not affiliated with Meta.

YOUR QUESTIONS

Frequently asked questions

Should I copy a template?

Copied text reads as generic. Use your own facts.

Is a longer appeal better?

No. A clear short note is read more easily.

Want help with your ad account?

Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.

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