Meta ad policies that lead to disabled accounts
Meta disables ad accounts for broader policy areas, not only for one ad. Each area has its own common triggers and its own cleanup. Match your notice to the area, then fix the specific ads, pages and behaviour.
POLICIES
Policy by policy.
Read the exact policy named in your notice. These pages summarise what each one usually covers.
They are general guides. The Meta advertising standards are the authority.
Unacceptable business practices: what it means
Unacceptable business practices covers deceptive or exploitative advertising: fake offers, bait-and-switch, hidden fees or misleading claims.
POLICIESMisleading claims in Meta ads
Ads cannot make claims that are false, exaggerated or unsupported.
POLICIESPersonal attributes policy in Meta ads
Ads should not suggest that they know sensitive things about the viewer, such as health, finances, religion or race.
POLICIESAd account disabled for low quality or spam
Low-quality or spam-like ads include repetitive posts, clickbait, broken links or mass duplicated creatives.
POLICIESPrivacy and personal data problems in ads
Ads and forms that collect or imply personal data need a clear purpose and a privacy policy.
POLICIESAPI and automation flags on ad accounts
Heavy automation, scripts or third-party tools can look unusual to Meta.
POLICIESPolitical and election ads flagged as fraud
Ads about elections, politics or social issues need authorisation and a disclaimer in many countries.
YOUR QUESTIONS
Frequently asked questions
Where are the policies?
In Meta’s advertising standards, linked from each notice.
Can a single ad disable an account?
It can, especially for serious or repeated issues.
Want help with your ad account?
Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.