Misleading claims in Meta ads

Ads cannot make claims that are false, exaggerated or unsupported. Before-and-after promises, promised results and fake urgency are common problems. Rewrite ads to describe what you offer plainly, and match the landing page.

By the Ad Account Unban team · Published 29 October 2026 · Last updated 29 October 2026

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Examples of risky wording

Promised results.
Fake countdowns and false urgency.
Promised income or weight loss.

Safer wording

Describe the product, the price and what is included. Avoid promises about outcomes.

Check the images

Images should show your real product. Do not use edited before-and-after pictures.

Official sources

Meta Advertising Standards

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ad Account Unban is an independent service and is not affiliated with Meta.

YOUR QUESTIONS

Frequently asked questions

Are testimonials allowed?

Only when truthful and within the standards.

Can I use urgency?

Only if it is real.

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