Check before you appeal
- Is the advertiser FCA-authorised, registered, or using an authorised firm to approve the promotion?
- Does the ad and landing page carry the risk warnings UK rules expect?
- Is the ad targeted only where you are allowed to promote?
- Has Meta asked for crypto advertiser approval in Ads Manager?
Fix first
- Pause UK targeting until the approval question is settled.
- Get the approval details in writing from the authorised firm.
- Update the landing page so it matches the approved promotion.
- Then request one review that says what changed.
What we can help with
Reading the notice, matching it to the right Meta form and wording the review. We do not give legal advice, and Meta makes the final decision.
Official sources
- Request a review if you are restricted from advertising (Meta Business Help Center)
- About advertising restrictions (Meta Business Help Center)
Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ad Account Unban is an independent service and is not affiliated with Meta.