Financial services ads in the UK and FCA authorisation

Meta requires advertisers running financial services ads aimed at UK users to be verified as authorised by the Financial Conduct Authority, or to qualify under an exemption. Ads for unauthorised financial products are rejected, and repeated attempts can restrict the ad account.

By the Ad Account Unban team · Published 29 October 2026 · Last updated 29 October 2026

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Before you advertise

Check your firm on the FCA register.
Complete Meta's financial services verification for the UK.
Use the same legal name across the portfolio, Page and FCA record.
Keep risk warnings on the landing page.

Common rejections

Unverified advertiser targeting the UK.
Claims of returns without risk wording.
Crypto promotions without the right UK registration.

If you are an introducer

Appointed representatives need the details of their principal firm. Check with your principal before you advertise.

Official sources

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ad Account Unban is an independent service and is not affiliated with Meta.

YOUR QUESTIONS

Frequently asked questions

Does this apply to crypto?

Crypto ads have their own rules and UK promotion rules apply.

Can an agency verify for me?

The authorised firm should verify. Agencies get access through partner roles.

Is this only for the UK?

Other countries have similar rules. Read Meta's financial services policy for each market.

Want help with your ad account?

Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.

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