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Appeal after ads were restricted for income or results claims

If Meta restricted or rejected ads for income, earnings or results claims, fix the creatives and landing page first, then send one short review request. Describe what you changed in plain words. Do not argue that the old claims were fine, and do not promise Meta a result.

By the Ad Account Unban team · Published · Last updated

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Fix the ads first

  1. Remove income figures, earnings screenshots and before-and-after wealth claims.
  2. Remove lines that tell people they will get a specific result in a set time.
  3. Match the ad text to what the landing page actually offers.
  4. Add who runs the business and how to contact them.
  5. Save the new versions and the old screenshots for your records.

What to write in the review

What to leave out

Policy angle

Meta's advertising standards limit personal attributes, misleading claims and unverifiable results. See misleading claims in Meta ads and ad account appeal wording.

Official sources

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ad Account Unban is an independent service and is not affiliated with Meta.

YOUR QUESTIONS

Frequently asked questions

Do I need to delete the old ads?

Edit or replace the ones named in the notice. Keep screenshots before you change them.

Can I keep soft wording like 'results vary'?

Only if the rest of the ad and page stay factual. Vague disclaimers do not fix a strong income claim.

Who decides?

Meta decides after the review.

Want help with your ad account?

Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.

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