Gambling ads in the UK and Europe

Meta allows online gambling ads only with prior written permission and a valid licence for each country targeted, such as a UK Gambling Commission licence. Ads without permission are rejected, and repeated attempts can disable the ad account. Target only countries where you hold a licence.

By the Ad Account Unban team · Published 29 October 2026 · Last updated 29 October 2026

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Steps

Hold a licence for every country you target.
Apply for Meta's permission to run gambling ads.
Target only adults and only licensed countries.
Add safer gambling messaging on the landing page.

Common problems

Targeting a country without a licence.
Affiliate ads without the operator's permission.
Free play claims that look like real money gambling.

Account risk

Do not keep republishing rejected ads. Apply for permission first.

Official sources

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ad Account Unban is an independent service and is not affiliated with Meta.

YOUR QUESTIONS

Frequently asked questions

Do lotteries count?

Yes, most lottery ads need permission.

Can affiliates advertise?

Only with the right permission and licences.

Does this include fantasy sports?

Often yes. Read Meta's policy.

Want help with your ad account?

Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.

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