Is there a spending limit for new accounts?

Meta can set limits on new accounts. They usually rise as the account builds a history.

New ad account restricted after the first edits

New ad accounts get extra checks. A restriction in the first days often follows a run of quick changes: several campaigns, a large budget, a new payment method and new admins at once. Request a review, keep the account as it is and, if it is cleared, start with one small campaign.

By the Ad Account Unban team · Published 30 October 2026 · Last updated 30 October 2026

What looks unusual on a new account

A high daily budget on day one.
Many ads or campaigns duplicated at once.
Payment, domain and admins all added in the same hour.
A Facebook profile with little history running the account.

Steps

Check Account Quality for the reason.
Request a review once.
Make sure the business portfolio and payment name match.
Turn on two-factor for every person with access.
After the account is cleared, run one modest campaign before you scale.

Before your next new account

Set up the portfolio, verify the business where you can, and add people and payment a day or two apart. See two-factor before creating an ad account.

Official sources

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ad Account Unban is an independent service and is not affiliated with Meta.