Do
- Keep customer lists and email addresses you own.
- Keep creative files and reports outside Meta.
- Have a second trusted admin on the portfolio.
- Build search and email so ads are not the only door.
Do not
- Keep a pile of spare accounts.
- Share logins.
- Rent or buy accounts.
Why
Spare accounts and rented accounts carry their own flags and rules against them.
Official sources
- About business portfolio and business asset permissions (Meta Business Help Center)
- Meta Advertising Standards
Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ad Account Unban is an independent service and is not affiliated with Meta.