Before and after images in Meta ads

Before and after images often imply a result and can be rejected for health, body or personal attribute reasons. They are fine in some fields and not in others. Check the standards for your category.

By the Ad Account Unban team · Published 29 October 2026 · Last updated 29 October 2026

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Higher risk

Weight loss and body image.
Skin and cosmetic results.
Anything implying a personal condition.

Lower risk

Renovation or cleaning.
Design and photography.

What to do

Use neutral images and keep claims factual. If rejected, replace the image and resubmit.

Official sources

Meta Advertising Standards

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ad Account Unban is an independent service and is not affiliated with Meta.

YOUR QUESTIONS

Frequently asked questions

Can I show results?

Only truthful ones and within the policy.

Do testimonials help?

Not if they imply a personal result the policy bans.

Will rejections affect my account?

Repeated ones can.

Want help with your ad account?

Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.

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